Skip to main content

Alex Ikonn

Published March 3, 2025

How Five Minutes a Day Can Transform Your Life

Successful entrepreneur and co-founder of Intelligent Change Alex Ikonn shares how he turned his life around through the simple habit of gratitude. 

Alex’s teenage years were tough – he lost his father to cancer, suffered hardships at home with little money, mum worked round the clock to make ends meet – but by changing his mindset and practising daily gratitude, things started to improve. 

He co-founded Intelligent Change to create tools and methods to help others transform their lives and become more intentional. From the Five Minute Journal (which Alex describes as ‘a toothbrush for your mind’) to The Life Designer – their beautiful books and apps have helped millions of people find meaning and purpose.